Are you a results-driven marketing professional with a passion for crafting impactful campaigns? Team Nallian is seeking a Marketing Campaign Manager to take the lead in developing and executing strategic lead generation initiatives. In this role, you will be responsible for creating and managing end-to-end marketing campaigns that effectively convert leads into qualified prospects. From conceptualization to execution, you'll play a pivotal role in driving our business growth through innovative and data-driven marketing strategies. You will work closely with the Director of Marketing and the product and sales teams.
About us
Nallian is a fast-growing tech scale-up that is already considered one of the leading players in the international air cargo industry regarding enabling collaboration. Our solutions empower the different parties in the supply chain to work better together by coordinating their activities and sharing data. So, cargo transportation becomes more efficient, safer and more sustainable. We work with some of the world’s largest airports and leading logistics players and we’re on a mission to enlarge our footprint in the market. Our head office is in Brussels (Machelen) and we have colleagues in Frankfurt, Singapore and Hanoi.
Responsibilities
- Develop and implement comprehensive lead generation and nurturing campaigns that align with business objectives.
- Create compelling and targeted content across various channels, including digital, social media, email, and webinars to engage and convert prospects.
- Collaborate with sales and product teams to ensure seamless execution of campaigns, from ideation to post-campaign analysis and follow-up.
- Utilize analytics tools to measure and analyze campaign performance, making data-driven recommendations for optimization.
- Stay on top of what’s happening in our market and what drives our prospects and customers to tell stories that resonate.
Requirements
- Master's degree in Marketing, Communication, Business, or a related field.
- Proven experience (3-5 years) in marketing campaign management, with a focus on lead generation (in B2B). Ability to create engaging and persuasive content (success stories, blog articles, web pages, videos, ).
- Familiar with marketing automation tools and CRM systems (we use Hubspot and Salesforce) and analytics tools for performance measurement (such as Google Analytics).
- Ability to work hands-on and looking for continuous improvement and new ideas to deliver results.
- A healthy interest in technology and eager to learn more about our solutions and the logistics and air cargo industry.
- Fluent in English and Dutch.
- Last but not least, you see yourself adhering to the values of Team Nallian: Customer focus, Ownership, Authenticity, Passion, and Team Spirit.
Benefits
- A permanent position in a fast-growing company with a competitive salary and legal benefits.
- Flexible work hours and remote work options to ensure a good work/life balance (this was already a cornerstone of how we work pre-Covid).
- Professional development opportunities (including external training) to enhance your skills and advance your career.
- Monthly team meetings, bi-yearly offsites and team building activities.
- Working at a scale-up, you'll have lots of autonomy, responsibility and accountability and you can truly make an impact on business growth and success
Interested in growing together with us? Please submit your resume and a cover letter. If we think there might be a match, we’ll invite you to discuss your application in more detail over coffee!