Product Marketing Manager
Sinch, Belgium

Sinch is looking for a Product Marketing Manager with experience in B2B SaaS to hack the growth of their Chatlayer.ai platform.

Chatlayer.ai is the AI conversational SaaS platform on which enterprises build Chatbots and Voicebots in 100+ languages without coding. We are proudly part of Sinch, a leading global CPaaS player. We serve global (US, EU, APAC) clients in many industries such as: Telco, Banking, Insurance, Tech, Legal, etc. We’re based in Antwerp, Belgium and currently a team of 25 members, but that number is increasing rapidly.

As a Product Marketing Manager, you will play a vital role in our product growth strategy.?You will initiate and structure the marketing initiatives for the Chatlayer.ai SaaS product. You coordinate your efforts between Sales, Marketing amp; Product while being part of the management team, reporting to the CEO. With the assistance of a Jr. marketeer and marketing development representatives (MDRs), you will be responsible in the Chatlayer.ai team for the awareness and education around the platform and what it can do for our clients. Content creation and thought leadership play a fundamental role in succeeding. Together with a digital marketing agency, you drive SEA and SEO campaigns for online presence of the SaaS Product.

Furthermore, you will maximize the scale of your efforts on a truly global scale through the wider Sinch Group.

As our new Product Marketing Manager you will:

• Distill the core Chatlayer.ai marketing message from our USPs amp; product strategy.
• Create campaigns (from idea generation, content creation and execution).
• Drive the inbound growth of the product and its revenue using tools like hubspot,salesforce pardot.
• Optimize the marketing efforts and analyzing the outcome of digital marketing initiatives.
• Manage the marketing roadmap for the Chatlayer.ai product.
• Be the marketing go-to-person for the Sinch Group for the Chatlayer.ai product marketing.

You understand the customer journey from ‘Awareness’ to ‘Expand’ and how marketing is at play in all different stages. Since you will be driving the marketing efforts of the Chatlayer.ai product, you should have a couple of years of experience in either product marketing, digital marketing or copywriting using digital channels and understand the in-and-outs on how growth hacking works for B2B SaaS.

In order to?contribute?in this?role?you have:

• Understanding of the SaaS business model.
• Hands-on experience in online Ad campaigns (SEA). You can coach and manage your colleagues and external marketing agencies on driving value from these techniques.
• Strong content creation skills: Whitepapers, blogs or video. Your team will work with you on this.
• Know-how of Marketing Automation Tooling, CRM, Google Analytics
• English fluency.

You’ll stand out from the crowd if you:

• Have worked for a SaaS company before.
• Know Hubspot CRM + Hubspot Marketing or Pardot + Salesforce or ideally even all of these.
• Have a bachelor’s degree in Marketing or equivalent.
• Are native in English.

• Being part of a young dynamic team where you will be valued for your input
• Develop leadership skills in the field of Marketing in a fast growing company
• You can be creative, it is even encouraged
• Lots of international exposure possible
• Experience the true teamwork culture.
• A competitive salary + extra-legal benefits
• Ability to grow your career with the growth of the firm.

Job Rewards and Benefits