Digital and Social Media Account Manager / Account Director
BCW Europe Africa, Belgium

Burson Cohn amp; Wolfe (formerly Burson-Marsteller), an award-winning public affairs and communications consultancy, is hiring a Digital and Social Media Account Manager/ Director with strong knowledge of EU public policy. We are seeking a professional with five to eight years of experience to support clients across different sectors from healthcare, as well as sustainability and tech with an understanding of EU public affairs.

The candidate must have experience in designing and implementing creatively driven digital and social strategies as an integral part of broader PA and communications strategies. The candidate must be able to describe the campaigns they have designed and implemented and that were successful in improving their clients’ online and social presence and describe how this work helped achieve their client’s objectives. The candidate must also demonstrate experience of how digital and social media tools add value to the public affairs and corporate strategies of their clients.

Requirements

Key responsibilities

• Design and help implement digital and social media strategies for your assigned clients across several policy sectors mentioned above
• Work on a range of client accounts at the same time, managing various projects and deadlines;
• Present and train colleagues and clients on digital and social media strategies;
• Analyse the effectiveness of digital campaigns and how these contribute to PA/communications campaigns, including regular reporting;
• Recommend, design and implement additional ad-hoc digital and social media campaigns;
• Keep abreast of new digital trends and business developments across several policy sectors;
• Contribute to the integration of digital communications across BCW’s clients in Brussels and regionally.

Competencies amp; Skills

Everything we do at BCW is about Moving People. The Digital and Social Media Account Manager/Account Director we are searching for has a passion for people and a comprehensive understanding of the EU digital Public Affairs realm. You will easily build rapport with existing and new clients, translate client needs into actionable digital campaign strategies, and demonstrate the following competencies and skills:

• 5-8 years of working experience as a Digital and Social Media specialist;
• Knowledge of and interest in EU public policy across different sectors;
• Previous experience in/affinity for public affairs clients/projects;
• In-depth knowledge of online tools and technology;

• Experience in online content production and social media analytics;

• Excellent understanding and knowledge of social media platforms;

• Critical thinker and problem-solving skills;

• Experience of working with teams to create, implement, and maintain effective integrated communications campaigns;

• Strong team spirit and experience in working in a multicultural environment;

• The ability to juggle multiple clients/ campaigns while working with several colleagues and teams;

• Communicates thoughtfully, accurately, and efficiently to establish relationships;

• Masters the detail of complex issues, providing strategic advice on challenging and interesting topics;

• Enthusiastic about new technology advancements and keeping up to speed with new digital trends;

• Excellent spoken and written English, other European languages are also an important asset.

Benefits

BCW is one of the world's largest full-service global communications agencies. Founded by the merger of Burson-Marsteller and Cohn amp; Wolfe, BCW delivers digitally and data-driven creative content and integrated communications programs grounded in earned media and scaled across all channels for clients in the B2B, consumer, corporate, crisis management, CSR, healthcare, public affairs and technology sectors. BCW is a part of WPP (NYSE: WPP), the world's leader in communications services. For more information visit www.bcw-global.com.

You will find a collegiate and collaborative environment at BCW Brussels. We fill our offices with diverse and talented people who are happy to come to work and driven to deliver innovative solutions to our celebrated client roster. We offer unmatched depth and breadth of capabilities and industry strengths, matched by cutting-edge tools. By leading the industry in thought and innovation, we create value for our shareholders and exciting new growth opportunities for our people and our company.

Our campaigns are increasingly digital, social and creative, making the most of our global network to produce global impact. While clients are mostly private companies and organisations, governments and institutions regularly s

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