Cowboy is a Belgian startup that is developing innovative electric bikes for urban riders. Cowboy’s main goal is to improve urban mobility and take commuters to their destination in a more enjoyable, sustainable and efficient manner.
Founded in 2017 by entrepreneurs Adrien Roose, Karim Slaoui and Tanguy Goretti, Cowboy is headquartered in Brussels, Belgium. Cowboy is the winner of the Eurobike 2017, the Red-Dot bicycle design award 2018 and the Red-Dot Best of the Best award for the Cowboy 2.
With traffic congestion plaguing metropolitan areas, electric bikes are proving to be the fastest means of transportation, beating cars and ground public transport. Cowboy’s vision is to elevate the daily commute to the next level in terms of speed, comfort and freedom of movement around the city. Cowboy enhances the riding experience by unifying intelligent technology, delightful design and meticulous customer service.
In April 2019, Cowboy launched its second model, the Cowboy 2, and introduced it to 8 additional countries (Germany, France, the Netherlands, Luxembourg, Austria, Italy, Spain and the United Kingdom). In June 2020, Cowboy unveiled its third generation electric bike.
In July 2020, Cowboy raised 23 Million from international investors (including Exor Seeds, the early stage investment arm of Exor, Isomer Capital, Future Positive Capital and Index Ventures) in the Series B round. Cowboy plans to recruit 30+ new talent in the next six months, scale operations, and expand its footprint across Europe through its Test Ride and Mobile Service networks.
We are looking for a Director of Product Marketing to inform our product strategy and roadmap, develop positioning and messaging for our products and services, and further strengthen our unique value proposition and competitive lead. This person will own the go to market planning, driving product awareness, education, adoption, retention and referral.
To be successful you will need to be a curious mind, staying tuned to the industry news and trends that shape mobility in cities today and tomorrow. You will seek insights and deeply understand our users, audience personas and the intricacies of our international markets, with an eye on the competitive landscape. Through these insights, you will be able to inform our short, mid and long term product and services roadmap, partnering very closely with the CEO, CMO and the respective VP’s of Software and Hardware engineering.
You will need to be an authentic and hands on product evangelist with a passion for Cowboy products, mobility and our mission to free up cities from cars. Without being obsessed about competition, you’ll keep an eye on the landscape, helping you better define our unique selling points and being able to tell our differentiated story in a compelling manner.
Role and responsibilities
In this role you will drive successful product launches, comprehensive user and consumer analytics, as well as closely working with all marketing functions to develop and lead demand for our products and services.
Know your audience
Inform our product roadmap and build products that deliver unparalleled value to our riders
Bring products to market that people love and talk about