Director of Product Marketing
Cowboy, Belgium

Experience
1 Year
Salary
0 - 0
Job Type
Job Shift
Job Category
Traveling
No
Career Level
Telecommute
No
Qualification
As mentioned in job details
Total Vacancies
1 Job
Posted on
Mar 9, 2021
Last Date
Apr 9, 2021
Location(s)

Job Description

Cowboy is a Belgian startup that is developing innovative electric bikes for urban riders. Cowboy’s main goal is to improve urban mobility and take commuters to their destination in a more enjoyable, sustainable and efficient manner.

Founded in 2017 by entrepreneurs Adrien Roose, Karim Slaoui and Tanguy Goretti, Cowboy is headquartered in Brussels, Belgium. Cowboy is the winner of the Eurobike 2017, the Red-Dot bicycle design award 2018 and the Red-Dot Best of the Best award for the Cowboy 2.

With traffic congestion plaguing metropolitan areas, electric bikes are proving to be the fastest means of transportation, beating cars and ground public transport. Cowboy’s vision is to elevate the daily commute to the next level in terms of speed, comfort and freedom of movement around the city. Cowboy enhances the riding experience by unifying intelligent technology, delightful design and meticulous customer service.

In April 2019, Cowboy launched its second model, the Cowboy 2, and introduced it to 8 additional countries (Germany, France, the Netherlands, Luxembourg, Austria, Italy, Spain and the United Kingdom). In June 2020, Cowboy unveiled its third generation electric bike.

In July 2020, Cowboy raised 23 Million from international investors (including Exor Seeds, the early stage investment arm of Exor, Isomer Capital, Future Positive Capital and Index Ventures) in the Series B round. Cowboy plans to recruit 30+ new talent in the next six months, scale operations, and expand its footprint across Europe through its Test Ride and Mobile Service networks.

We are looking for a Director of Product Marketing to inform our product strategy and roadmap, develop positioning and messaging for our products and services, and further strengthen our unique value proposition and competitive lead. This person will own the go to market planning, driving product awareness, education, adoption, retention and referral.

To be successful you will need to be a curious mind, staying tuned to the industry news and trends that shape mobility in cities today and tomorrow. You will seek insights and deeply understand our users, audience personas and the intricacies of our international markets, with an eye on the competitive landscape. Through these insights, you will be able to inform our short, mid and long term product and services roadmap, partnering very closely with the CEO, CMO and the respective VP’s of Software and Hardware engineering.

You will need to be an authentic and hands on product evangelist with a passion for Cowboy products, mobility and our mission to free up cities from cars. Without being obsessed about competition, you’ll keep an eye on the landscape, helping you better define our unique selling points and being able to tell our differentiated story in a compelling manner.


Role and responsibilities

In this role you will drive successful product launches, comprehensive user and consumer analytics, as well as closely working with all marketing functions to develop and lead demand for our products and services.


Know your audience

  • Collaborate with the consumer insights lead to develop a deep understanding of our users, addressable market and core audiences.
  • Creating industry and competitive analyses to support the go-to-market strategy for new products/countries/verticals.
  • Synthesize both qualitative and quantitative feedback on products from users and prospective audiences.
  • Identify significant long-term opportunities based on research, analysis and a strategic view of the direction of the market. Conduct market assessments, including opportunity size, competitive analysis and gaps, target customers and product relevance.


Inform our product roadmap and build products that deliver unparalleled value to our riders

  • Partner with Product Management, Design, and Marketing Insights teams to uncover user needs and business opportunities that inform the product roadmap.
  • Effectively influence the product team priorities and roadmap using qualitative and quantitative feedback loops, to ensure a product is built for the right target audiences. Negotiate and influence product tradeoffs with cross-functional partners.
  • Manage product alphas and betas to direct product refinements and identify critical client needs that must be met by the product in order to launch.


Bring products to market that people love and talk about

  • Create the go-to-market plan to build effective launch strategies tailored to each of our core markets, including: understanding the addressable market, setting target audience and objectives, developing compelling creative assets, and ensuring we drive product and features awareness and consumer demand.
  • Lead the development of product and features messaging and positioning globally,

Job Specification

Job Rewards and Benefits

Cowboy

Information Technology and Services - Brussels, Belgium
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