Burson Cohn amp; Wolfe (BCW) Brussels, a leading and award-winning integrated public affairs and communications consultancy, is hiring a Head of its Digital Innovation Group (DIG). This is a senior strategic role reporting directly to the CEO and will drive the on-going transformation of BCW Brussels’s full-service integrated communications offering. The DIG is a horizontal group working across the company and in close partnership with BCW’s different industry practice areas. You will also work with and have access to a team of talented digital experts as well as our community of digital experts across the BCW global network. The successful candidate will have a strong understanding of technology, as well as a passion for EU policy and communications, and contribute to the continued success of BCW Brussels.
At BCW Brussels, you will find a collegiate and collaborative environment focused on opportunity and a growth mindset. Our teams are diverse and talented and deliver innovative solutions to our celebrated client roster. We offer depth and breadth of communications capabilities and industry expertise, matched by cutting-edge tools. Our counsel and campaigns are increasingly digital and social, and we make the most of BCW’s global network to create global impact and move people.
Requirements
• Lead and manage BCW Brussels’s Digital Innovation Group (DIG) with responsibility for driving digital innovation as a central part of BCW Brussels’s integrated communications offering, and the development of related products and services across digital, social, paid, virtualisation, data, and analytics.
• As a senior member of the BCW Brussels team, partake in strategy/planning decisions related but not limited to overall business strategy, review of organic and new business growth opportunities, resource allocation, organisational planning, etc.
• Internal transformation: develop training and lead initiatives to actively shape the transformation of BCW Brussels to data-driven and fully-integrated communications.
• Talent management: hire, mentor, train and develop a group of digital experts (dotted line reports) and support them to deliver best in class digital services.
• Strategic communications amp; counsel: be a key source of trusted strategic advice to our most important multi-market clients and account leads, alongside members of the DIG.
• Work with account teams and clients to identify opportunities to deliver greater impact and results, broaden our scope of work, and increase account revenue through digital strategies.
• Thought Leadership: keep up to date, share knowledge and best practice and position BCW externally on digital innovation.
• Work closely with our global and regional experts to develop product amp; service offerings including practice-specific offerings.
Key experience and skills
• A recognised senior strategic expert in the field of digital, social media, data, and analytics.
• Digital integration/transformation: must be accustomed to talking to teams, clients, and partners about digital and technology opportunities, and capable of driving work that helps BCW demonstrate we put digital at the centre of our ideas and communications, with a focus on integrated communications.
Ability to communicate digital and social programmes and campaigns, and measurement to clients in simple and concise format.
• Strong insights/relationships with technology partners and social media platforms to identify potential areas of collaboration to support client work and new business.
• Strong understanding of data, analytics, digital content and search optimization and expertise in measurement and web analysis.
• Experience in managing complex fast-paced situations successfully. • Ambitious and entrepreneurial with a robust, determined, and hands-on approach.
• Self-motivated attitude blended with impressive interpersonal skills.
• Sound commercial insight with a track record in business planning and development.
• Ideally experience and/or interest in European Union policy, around which BCW Brussels’s industry practices are focuse
As a result of COVID-19, all BCW Brussels employees are currently working remotely. Interviews will therefore take place by video conference. The successful candidate must be able to travel to Belgium at the start of the role to enable us to onboard.