Performance Marketing Manager (Remote possible - CET)
Board of Innovation, Belgium

We are Board of Innovation. A global collective of strategists, designers and entrepreneurs, who join forces with the world’s most ambitious businesses. We imagine tomorrow’s products, services and businesses and create them today. From shaping the future of logistics with Toyota, to re-imagining the vaccination journey for one of the worlds largest Pharmaceutical companies or rethinking how men shave for Philips - together we are driven to imagine and create the future.

As a member of the team you will be on the frontline, showing the world who we are as an organization - So if you resonate with our value statements below, please keep reading!

• Make it personal: help others. Be yourself. Leave your ego at the door.
• Make it better: think, and think again. Raise the bar. Listen, learn, share, repeat.
• Make it happen: be entrepreneurial. No buzzwords, no theater. Ideas are nice, but impact is everything.

Why is this role important to us?

As a Performance Marketing Manager, you’ll own all paid marketing campaigns across all channels. You will be working closely with our Content Marketing Manager, planning campaigns with focus on lead generation, but also brand recognition. You will also work closely with the sales team, making sure that their pipelines are always bulging with new, relevant opportunities. This role will report directly to the Head of Marketing and collaborate with the entire marketing team.

As Performance Marketing Manager at Board of Innovation, you will set the baseline for all our performance marketing efforts and take our entire strategy from zero to hero. We are looking for an autonomous person who can take charge, set standards, implement best practices and, together with the rest of the team, constantly optimize and improve the way we work.

Requirements

• You run 360-degree B2B marketing campaigns focused on driving high-quality inbound leads
• You focus on running global account-based marketing campaigns, targeting strategic accounts, to grow our presence and relationships
• You closely monitor Google Analytics amp; propose campaigns according to key learnings and traffic evolution
• You identify audiences, targeting and cross-sharing across digital touchpoints
• You set the SEO strategy and collaborate with the Content Marketing Manager to publish content accordingly, to increase our passive inbound leads
• You gather and synthesize data across our marketing funnel to drive strategic decision-making (e.g. ABX strategy, optimization, and conversion of our sales funnel)
• You own our CRM, managing Hubspot workflows and animation, tracking, training, billing, etc.
• You develop assets for campaigns (microsites, cases, videos, reports, etc.)
• You are the driver for growing awareness within key accounts from a marketing perspective
• You regularly align and facilitate discussions with Sales and BD teams to craft campaigns and optimize our marketing and sales funnel
• You widen the scope and excel in marketing projects by bringing in expertise and competitive analysis on best practice marketing
• You lead recurring meetings and workshops with senior management and internal stakeholders, ensuring cross-functional alignment on strategies
• You manage and lead our paid marketing efforts (Google ads and LinkedIn Sponsored Content)

• A background in Business Administration, Marketing, or a related field.
• At least 3 years of experience within performance marketing and driving campaigns, from idea to execution and follow-up preferably with a professional services firm
• You have extensive experience managing and owning CRM, preferably Hubspot
• Relevant knowledge in inbound marketing, Owned amp; Paid Media, Marketing automation

• Experience with Google Ads, Linkedin Ads, Twitter Ads and similar
• The ability to prioritize, adapt, and operate in unstructured environments as part of a fast-growing team
• Experience in leading projects and driving initiatives independently and collaboratively
• An excellent understanding of data, metrics, and how to apply them to make improvements
• Experience with running integrated, 360-degree marketing campaigns for lead generation
• Absolute hands-on mentality with a strong interest in lead generation. You know how to get the job done, are empathic, and can work autonomously
• Professional level English

Benefits

At Board of Innovation we are passionate about making what life needs next. Board of Innovation is not just a company but a way of working. We solve real challenges to create meaningful impact.

Job Rewards and Benefits