Customer Onboarding Manager / Product Marketing (FR/EN)
CentralApp, Belgium
Job Description
CentralApp is a leader in online marketing for restaurants in France and Belgium serving over 3.000 restaurants with break-though online tools such as the Smart Website. This year our websites have been used by over 10 million people, a 200% increase from last year. We partner with industry leaders working with local businesses such as Google, BNP Paribas Fortis, Deliveroo, TheFork or Petit Futé.
Since the re-opening of restaurants, CentralApp is setting ambitious goals by targeting to serve 30.000 customers in the coming years.
To help deliver this plan, we are looking for a Customer Onboarding and Product Marketing Manager with a passion for hospitality (restaurants, hotels...) who is able to work with other local businesses.
We are looking for a Customer Onboarding Manager who is passionate about developing products that our customers love. You will join a fast-paced, dynamic environment and work with the various teams at CentralApp to help design, deploy and measure the success of products that deliver on the company's vision and strategy.
You will be responsible for the onboarding process and boosting the usage of our features with our customer base. As soon as the product is available, you will be responsible for developing product marketing campaigns to promote the innovations internally to the sales and customer success teams and externally to customers and partners.
You will also coordinate with the product team to prioritise and monitor the roadmap based on customer feedback, product usage analysis, competitive intelligence and feedback from other CentralApp teams.
A good analytical mind, an ability to discuss with customers and a love of well done and automatable processes will be essential for this position. The three KPIs you will need to master at all times are product usage, revenue per customer and customer churn.
Responsibilities
- Setting up and managing the automated customer onboarding process.
- Product launches, working with other teams (sales, customer success)
- Implementation of communication and marketing campaigns to our existing customer base and partners.
- Strong understanding of the customer experience, identifying gaps and generating new ideas for product development, with the aim of improving customer satisfaction and business growth.
- Management and implementation of KPIs and dashboards to understand the usage of our products.
- Proactive churn management.
- Working with the product team to monitor current and future developments.
Requirements
- 1-2 years of experience
- Based in Brussels
- Ability to develop product and marketing strategies and effectively communicate recommendations to senior management
- Proficiency or willingness to master automation processes using no-code tools.
- Problem solving and customer management skills.
- Experience in managing aspects of a product throughout its life cycle
- Ability to work effectively with cross-functional teams
- Excellent written and verbal communication skills
- Languages : Fluent in English or French (Working knowledge), knowledge of Dutch, Spanish or Italian is a plus
Benefits
- Competitive salary package.
- Dedicated growth track
- Meal vouchers
- Macbook
- Regular team amp; company events