Creative Copywriter
Karo Healthcare, Belgium
Job Description
Karo Healthcare offers a portfolio of everyday healthcare products and services that help prevent illness and treat health problems. With a wide range of trusted, documented, and original brands, backed by services for partners, customers, and consumers, we provide people with the options, knowledge, and access they need to stay healthy. We call it smart choices for everyday healthcare. We specialize in seven product categories: skin health, intimate health, digestive health, foot health, wellness, pain, cough and cold and specialty products such as Rx pharma care. Across these categories we own a range of differentiated brands in both prescription drugs (Rx) and consumer products (OTC).
Karo Healthcare is a consumer healthcare company owning and commercializing approximately 110-120 brands in approximately 90 countries. Karo Healthcare is headquartered in Stockholm, Sweden, with offices also in the UK, Germany, Belgium, Denmark, Norway, Finland, Italy, Spain and the Netherlands. Karo Healthcare is on a growth journey where a combination of organic and Mamp;A driven growth is part of the strategy. Karo Healthcare is owned by EQT.
- Support content marketing strategies with the creative copy and undertake copywriting initiatives to achieve business targets of the brand Remescar
- Build out a pipeline of copy content across various media types and coordinate projects amp; briefings
- Regularly deliver engaging copy as well as optimize copy considering SEO and Google Analytics
- Edit, proofread, and improve the copy, ensuring that all copy is on-brand amp; consistent in terms of style, quality and tone of voice
- Analyze web traffic metrics
- Generate ideas to increase customer engagement
- In collaboration with the Performance Marketer you extract the right learnings, identify and implement best practices, and you optimize the copy strategy for next upcoming campaigns
Requirements
- You have a Bachelor’s degree or equivalent in journalism, communication, or digital marketing
- At least 1 year of experience working as a journalist or copywriter or at the related role
- You have experience with content copywriting for SEO
- You’re familiar with short story copywriting for social media amp; e-mail marketing, and long story copywriting for website- amp; blog content
- You have experience with campaigns to drive e-commerce sales. You know how to interpret the KPI’s like ROAS, CPA, CR, CTR,
- Therefore you master all essential tools like Facebook Business Manager, Google Search Console, Google Analytics, Experience with Klaviyo or another e-mail marketing automation tool is definitely a plus!
- You have a no nonsense and can-do mentality, you are a team player, eager to learn, and share with local and international colleagues
- You speak and write in Dutch at the native level and fluent in English (any additional language is a plus)
- You have an affinity with skincare, cosmetics, or healthcare in general
Benefits
- Opportunity to create, grow, and encourage
- Apart from a competitive salary pack, there are lots of growth opportunities to meet your personal ambitions
- Flexible schedule and life work balance
- Responsibility for exciting and challenging projects that have a direct, visible impact on our customers and the industry
- Very positive work environment in a young, international, and motivated team
- Start-up spirit while being a part of the large international organization with strong values
Karo Healthcare has a Diverse amp; Inclusive environment. We are looking for qualified candidates irrespective of gender, gender identity, sexual orientation, ethnicity, race, religion, national origin, disability or age.