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Customer Marketing Belgium
Alan, Belgium
Experience
1 Year
Salary
Job Type
Job Shift
Job Category
Traveling
No
Career Level
Telecommute
No
Qualification
As mentioned in job details
Total Vacancies
1 Job
Posted on
Dec 29, 2022
Last Date
Jan 29, 2023
Location(s)
Job Description
Who we are
Alan is your friend in health.
Alan's long-term goal is to make personal, proactive and holistic health part of people’s daily life, striving to be the world’s most member-centric healthcare company. Our employees join Alan because they truly believe in this mission.
As of today, Alan operates in 3 countries (, , ) and covers more than 330,000 members, representing over 200m+ of annualized revenue. We recently raised a further 183m in a series E funding round bringing the company’s total valuation to 2.7bn. The team is 500+ people and growing.
How we do it ?
People joining Alan are always surprised and delighted by our innovative working method. We have a set of cultural values that guide our approach to work, such as:- Members first. We put our members first, our team second, our shareholders third.- Radical Transparency. We make all choices in writing and adopt a direct and honest style of communication.- Personal amp; Team Growth. We are self-improving whilst helping others grow. We’re no ego-doers and we all edit the company.- Distributed Ownership. We trust our colleagues to make the right choices. We are not afraid to fail fast individually to learn collectively in the long run.- Fearless ambition. We shoot for the moon and work backwards. We focus on solving complex problems with simple principles far from ready made ideas.
Customer Marketing BelgiumBeing a customer marketing referent in Belgium means joining a cross-functional team and being at the heart of the company's growth.You'll be building delightful, engaging and effective experiences for our customers and members and ensuring we deliver impeccable value to our customers. You’ll be at the crossroads of Key Account Management, Product and Marketing to tell the story of Alan and our Health Services, creating fans out of our admins and members.
Your MissionIt is your mission to engage and delight Alan customers and members to turn customers into superfans to build a long-term health partner relationship between Alan and companies.Engage and delight Alan customers and members to turn customers into superfans (adoption).- Own or support key building blocks of the member lifecycle to increase key member metrics such as adoption and dependent ratio.
- Increase adoption of Alan’s health services by creating enthusiasm about new features.
- Define success criteria of what is considered good adoption.
- Increase the perceived value of our services among customers, evangelizing our health services usage and impact on our customers’ team.
- Demonstrate the impact of Alan on key performance metrics (work stoppage, wellbeing, operational efficiency) and develop a compelling story shared with admins.
- Define success criteria how we can measure perceived value.
Build a long-term health partner relationship between Alan and companies (retention).- Manage product legacy by defining and rolling out transition plans to retire products and migrate our portfolio to new products
- Support Key Account Managers by producing the required materials to continuously upsell companies.
- Define and roll-out upsell playbooks at scale.
- You own the definition and execution of campaigns to increase prices (e.g. index).
You will be a good fit for the role if you have:- Experience in customer marketing or customer relationship marketing in a tech/digital environment
- A natural talent in copywriting / messaging and good communication skills to engage various audiences (B2B, B2C or B2B2C)
- Experience with digital marketing (email, mobile, in-product), segmentation, user journeys, personalization, automation strategies using CRM platforms like custo
Job Specification
Alan
Information Technology and Services - Madrid, Spain