Senior Content Skincare Manager - Copywriter (interim role)
Karo Healthcare, Belgium
Job Description
Karo Healthcare offers a portfolio of everyday healthcare products and services that help prevent illness and treat health problems. With a wide range of trusted, documented, and original brands, backed by services for partners, customers, and consumers, we provide people with the options, knowledge, and access they need to stay healthy. We call it smart choices for everyday healthcare. We specialize in seven product categories: skin health, intimate health, digestive health, foot health, wellness, pain, cough and cold and specialty products such as Rx pharma care. Across these categories we own a range of differentiated brands in both prescription drugs (Rx) and consumer products (OTC).
Karo Healthcare is a consumer healthcare company owning and commercializing approximately 110-120 brands in approximately 90 countries. Karo Healthcare is headquartered in Stockholm, Sweden, with offices also in the UK, Germany, Belgium, Denmark, Norway, Finland, Italy, Spain and the Netherlands. Karo Healthcare is on a growth journey where a combination of organic and Mamp;A driven growth is part of the strategy. Karo Healthcare is owned by EQT.
To further develop the digital marketing team of brand Remescar we are looking for an Interim Content Strategy Manager as a temporary replacement of a colleague on a leave.
As Content Strategy Manager you will be in the driving seat of our content marketing campaigns for the e-commerce activities of brand Remescar in Belgium, Netherlands, Italy, Spain and Germany. You actively identify new ideas for content and creative campaigns, and you are in charge of the roll-out from A till Z of the 360 digital campaigns to social media, website landing pages, blog content, e-mail marketing and all other digital channels. You give briefings towards the creative and content team and follow up on all creative and content elements.
As a Content Strategy Manager, you will be a key contributor within the company and marketing team.
The role
- You are at the centre of the interaction of the brand Remescar with consumers: digital content. This role oversees all content marketing initiatives, across multiple platforms and formats to drive sales, engagement, conversion, retention and customer loyalty
- You ensure all content is on-brand, consistent in terms of style, quality and tone of voice; optimized for search and customer experience for all channels of content and for each buyer persona
- You identify new ideas for creative campaigns and you define the roll-out plan to all digital channels in collaboration with the Digital Manager, Marketing Manager, Performance Marketer and Creative Lead
- You develop a multi-channel content calendar
- You are in charge of the content copywriting and coordination of the content creation process for social media, website, e-mail marketing and other digital channels. You brief and work closely with your colleague Content Marketeer, the Creative Lead and International Marketing Manager for the development of new content
- In collaboration with the Performance Marketeers you extract the right learnings, identify and implement best practices, and you optimize the content marketing strategy for next upcoming campaigns
Requirements
- You have a Bachelor’s degree or equivalent in communication or digital marketing
- Minimum 3 years of experience in digital content marketing or in a digital brand marketing role
- You are familiar with digital brand marketing and know how to translate an idea into a creative and content campaign
- You know all the ins and outs of social media channels as Facebook, Instagram, TikTok amp; Pinterest
- You have experience with e-mail marketing and content copywriting for SEO
- You’re familiar with short story copywriting for social media amp; e-mail marketing, and long story copywriting for website- amp; blog content
- You have experience with campaigns to drive e-commerce sales. You know how to interpret the KPI’s like ROAS, CPA, CR, CTR, etc.
- You have a no nonsense and can-do mentality and you are a team player eager to learn and share with local and international colleagues
- You speak and write in Dutch at the native speaker level and fluent in English (any additional language is a plus)
- You have an affinity and passion for skincare amp; cosmetics, you are always looking to expand your knowledge on this topic
Benefits
- Opportunity to create, grow, and encourage
- Apart from a competitive salary pack, there are lots of growth opportunities to meet your personal ambitions
- Flexible schedule and life work balance
- Responsibility for exciting and challenging projects that have a direct, visible impact on our customers and the industry
- Very positive w